Four Avenues of Service
The Object of Rotary is implemented through the following four areas of service:
Club Service — The things a Rotarian does to help make successful the running of the Rotary Club itself;
Vocational Service — The things a Rotarian does to promote the ‘ideal of service’ through the business and professional world;
Community Service — The activities in which Rotarians participate to make the community a better place in which to live;
International Service — The activities in which Rotarians participate to foster the advancement of understanding and goodwill among peoples of the world.
Community service is the service Rotarians do to improve the quality of life in the community they serve. Rotary Clubs seek to serve through inspiring members to individual acts of service and they join together in collective action for Club service projects and activities. Both are important.
Individual Efforts — You are involved in Community service if you are seeking to bring community problems and issues to the attention of your club and by participating in their resolution by taking leadership roles in civic, cultural, and service organizations.
Corporate Service – Corporate action is club action which involves the time and talents of club members working together. Club service projects and annual fund raising events are examples of Corporate Community Service.
Financing — Funds to support community service projects come from a variety of sources: dues, voluntary gifts, and fund raising projects. All fund raising activities need to be consistent with good taste and local community standards so the reputation of the Rotary remains high.
Public Relations — While publicity should not be the primary goal of a Rotary Club, proper publicity should be given to worthwhile projects as a means of extending Rotary’s influence in the community. In public releases covering your individual community service please identify yourself as a Rotarian.